Andalucía TRADE, Agencia Pública Empresarial para la Transformación y el Desarrollo Económico, aglutina toda la actividad de apoyo al sector empresarial ejerciendo de motor del desarrollo económico para favorecer la transformación de Andalucía, a través del fomento empresarial, la promoción de las inversiones, la internacionalización, la innovación, el fomento de la I+D+i y la transferencia de conocimiento.
Francia es un mercado maduro, con gran competencia en productos de alimentación nacionales e internacionales, con consumidores muy exigentes en cuanto a calidad, presentación del producto, distintos y premios.
En este webinario se tratarán temas como las pautas de comportamiento de los consumidores franceses antes la inflación, tendencias en el sector alimentario del país, percepción del producto español y formas de abordar este mercado por parte de empresas andaluzas.
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